BMW’s i Vision Dee concept digitizes the driving experience with a full-width heads-up display

BMW’s i Vision Dee concept digitizes the driving experience with a full-width heads-up display

BMW është edhe një herë gati t’i japë botës një paraqitje të shkurtër të teknologjisë futuriste që ka në punë si p[artiprogramittësajtëkonceptittëautomjeteveiVisionPasiVisionDynamicstë2017iNextSAVtë2018dheiVisionCirculartëvitittëkaluarprodhuesigjermanzbuloinëCES2023tëenjteniVisionDee(“PërvojaEmocionaleDixhitale”)njëautomjetkonceptizbërthyermenjëHUDqëfunksiononnëgjerësinëeplotëtëxhaminepërparmë[artofitsiVisionconceptvehicleprogramFollowing2017’siVisionDynamics2018’siNextSAVandlastyear’siVisionCirculartheGermanautomakerrevealedatCES2023onThursdaytheiVisionDee(“DigitalEmotionalExperience”)apared-downconceptvehiclewithaHUDrunningthefullwidthofthefrontwindshield[artiprogramittësajtëkonceptittëautomjeteveiVisionPasiVisionDynamicstë2017iNextSAVtë2018dheiVisionCirculartëvitittëkaluarprodhuesigjermanzbuloinëCES2023tëenjteniVisionDee(“PërvojaEmocionaleDixhitale”)njëautomjetkonceptizbërthyermenjëHUDqëfunksiononnëgjerësinëeplotëtëxhaminepërparmë[artofitsiVisionconceptvehicleprogramFollowing2017’siVisionDynamics2018’siNextSAVandlastyear’siVisionCirculartheGermanautomakerrevealedatCES2023onThursdaytheiVisionDee(“DigitalEmotionalExperience”)apared-downconceptvehiclewithaHUDrunningthefullwidthofthefrontwindshield

And like previous iVision iterations, many features from the Dee are expected to make it to production models — notably BMW’s new NEUE KLASSE EV platform starting in 2025. According to the company, the Dee will feature BMW’s mixed reality slider ‘s, which uses the company’s “.shame technology sensors” to control how much digital content is displayed on the home screen. It will slide from fully analog four additional steps—driving information, to infotainment, to AR—and (eventually) full VR. Fingers crossed it only happens as BMW owns Level 5 driver assistance.


“With the BMW i Vision Dee, we are showing how the car can be seamlessly integrated into your digital life and become a reliable companion. The vehicle itself becomes your portal to the digital world – with the driver always in control,” Adrian van Hooydonk, head of BMW Group Design, said in a press release. “Implemented in the right way, technology will create valuable experiences, make you a better driver and simply bring people and cars closer together.”

The vehicle will also greet drivers as they approach with a “custom welcome script that combines graphic elements, light and sound effects.” You’ll even be able to communicate directly with the vehicle via verbal commands, while it will respond using its headlights and kidney-shaped grille to “form a common figital icon (fusion of physical and digital) on a uniform surface , allowing the vehicle to produce different facial expressions,” according to Wednesday’s announcement. Dee will reportedly be able to convey joy, surprise and approval, all visually. No word on what happens if he succeeds piss him off, but it can’t be good.

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