Las Vegas Market Debuts January Preview Planning Guide
Las Vegas Market has published the Winter 2023 edition of its Preview planning guide as a nearly 200-page print magazine and interactive digital book ahead of the January 29-February 2, 2023 shopping event at the World Market Center in Las Vegas. Original content includes trend information, profiles of gift and design thought leaders, business tips, marketing planning information and more.
“The Winter 2023 Preview is an actionable planning guide for cross-category resources found only in the Las Vegas Marketplace,” said Dorothy Belshaw, International Market Centers (IMC) Executive Vice President, Chief Account and Marketing Officer. . “Compelling product images and comprehensive market information help buyers develop a market strategy while business-building advice from industry leaders helps them plan for success in 2023.”
On-trend product is a key element of the Winter Preview 2023. The new introductions are shown in 12 paintings highlighting the best of the market in gifts, home decor and furniture. For online readers, the spreads come to life by linking to videos and additional information about the categories. Examples of FIRST LOOK West trends Amplify, Nuance and Venture are presented in preparation for the webinar, presentation and market demonstration of the proprietary trends program. Buyers’ favorite product from the summer 2022 Las Vegas Market is featured in a Market Snapshot finalists feature.
Also included are five stories about tastemakers and thought leaders that prepare shoppers for what they’ll see and experience at the market. Editors from LUXE Magazine share what they love about the Las Vegas Market in Design Matters. Lifestyle showroom director Stephen Young is profiled in Crafting a Destination Showroom Experience as he opens his first Las Vegas Market showroom in winter 2023. Designer Alex Woogman gives insight into his design ethos in “In Search of Purposeful Luxury” before his market tour. WhizBang Retail Coach founder Bob Negan explores building customer relationships in “Love Your Customers… and the Money Will Follow” in preparation for his two market sessions. Five of the 2023 Winter Market professionals are profiled before they take over the Las Vegas Market and Las Vegas Design Center (LVDC) social media pages.
Two articles examine best practices. Retailers Corey O’Loughlin and Nina Vitalino of Prep Obsessed in Florida explain how they use text messaging to reach customers in “LMK If This Works.” A drawing of the 2022 ANDYZ Award Winners showcases the best interior designs in the West.
Practical market planning tools in the Las Vegas Market Preview include primers on key destinations such as LVDC and temporary exhibits at Expo and B2 plus the Who, What, When, Where and Why of the Las Vegas Market, market information, a calendar of events, a list of buying groups and a list of exhibitors. Additionally, a feature on IMC’s JuniperMarket, “Score Your -Core Anytime,” explores how to search for decor in the online marketplace. Las Vegas Market Preview is just one of many Las Vegas Market planning tools that include the Las Vegas Market App, Market Resource Guide, Pocket Guide, EXPLORE – The Contemporary Gift & Home Magazine and Las Vegas Market website.
The online version of the 2022 Las Vegas Winter Market Preview is at https://www.angstromcreative.com/digital/flipbooks/imc/lv/2023/winterpreview/#p=1