From Lucie with love: New Yorkers swarm East Village block to get a taste of Instagram sensation’s sweet new bakery

When From Lucie first opened in the East Village at 11 a.m. on Jan. 14, a long line of customers had already formed on the sidewalk outside 263 East 10th St.

“What are you all waiting for?” several New Yorkers asked as they passed the line of people huddled in the dropping temperatures. The answer came quickly and with excitement: “A new oven!”

This new oven has been a long time coming for many fans of Lucie Franc de Ferriere, a culinary artisan who became famous on Instagram over the past three years, showing off her delicious desserts for around 50.00 follower.

Originally from France, Franc de Ferriere lost her job during the pandemic and started baking from her apartment.

Photo by Dean Moses Photo by Dean Moses

“I’ve been trying to promote my cakes with Instagram; it’s going pretty well and honestly i was just like i had to open my place. Less than a year ago, I found this place and have been building it for the past six months.” Franc de Ferriere told amNewYork Metro.

The long lines continued well into the afternoon, with passers-by stopping in their tracks and trying to peek into the window to see what all the fuss was about. With a seemingly endless line of people showing up, Franc de Ferriere said she was surprised by the staggering popularity of her new store, despite her massive social media following.

“Honestly, I had no idea how many people. I knew people were interested in it, but no one said I’d be there. So I just had no idea if it’s just people on Instagram who might be like in Europe or something just liking a photo or if it’s actually people who live in New York,” said Franc de Ferriere.

Photo by Dean Moses Photo by Dean Moses

The vast majority of those waiting to sample the goods reported that they have long been fans of the From Lucie Instagram account with an appreciation for the art and were happy to wait.

“I followed him on Instagram, like a year ago I read an article about him. So I’ve just been following her on Instagram for a while and then I saw she was opening a store and I was so excited. So I wanted to come to the opening,” said Brittany O’Malley. “I had no idea what to expect. I was just like, ‘I’m going;’ I don’t know if there will be a line down the street or if there will be only a few people there. I had no idea, but the line moved very quickly.”

Franc de Ferriere revealed she was overwhelmed by the reception and when asked the secret to her success she modestly replied that she just tries to be true to herself.

“I’m very true to myself and the way my Instagram portrays me and I think people like to know a real story and a real person,” said Franc de Ferriere. Photo by Dean Moses