Tops Friendly Markets Expands Flashfood Program to 18 New York Store Locations After Saving Shoppers $2.4 Million on Groceries
The expansion will accelerate the partnership’s impact on reducing food waste to reach one million pounds of food waste saved this year and feed more families affordably
ROCHESTER, NY , March 9, 2023 /PRNewswire/ — Tops Friendly Markets, a full-service grocery retailer in New York, northern Pennsylvania and Vermont, announced today that the company is expanding its program with Flashfood, a digital marketplace that provides shoppers with access to deeply discounted foods approaching their best-by date at 18 other Rochester-area stores. The latest expansion of the Flashfood program brings the total number of Tops stores offering Flashfood to 68 across Western New York.
Tops Friendly Markets and Flashfood expect to reach one million pounds of food waste saved in the coming weeks.
Tweet this Flashfood Zone inside a participating Tops Friendly Market store
Since Tops first introduced the Flashfood program in six stores in August 2020 and later 44 additional locations throughout 2021, Tops and Flashfood have saved shoppers more than $2.4 million on their grocery bills and diverted 985,358 pounds of food to reach the landfill. The food saved amounts to over 350,000 family meals and the emissions saved by diverting food from the landfill is equivalent to over one million miles driven by the average passenger vehicle. With this latest expansion, Tops and Flashfood expect to reach one million pounds of food waste saved in the coming weeks.
“Part of Tops’ core mission is to eradicate hunger, and Flashfood is an innovative tool that allows us to offer quality products at a discounted price while helping to end up diverting it from landfills,” said Jeff Culhane, Vice President of Senior, Merchandising. for leader-friendly markets. “After expanding the program to 50 stores, we are excited to grow our footprint with Flashfood even further in the Rochester market to help more high-end shoppers save on groceries and continue our mission to reduce our footprint of carbon.”
With the ongoing challenges of inflation, food insecurity continues to affect families across North America, especially families in New York, where one in seven children faces hunger (Feeding America). More than 2.5 million users have turned to Flashfood as a way to save up to 60% off high-quality items that are close to their best-by date, such as meat, dairy, seafood and fruit and fresh vegetables. Shoppers conveniently browse and purchase discount food directly through the Flashfood app on their mobile phone and then simply pick up their order from the Flashfood Zone located inside their local participating Tops Friendly Market store.
The latest Tops Friendly Markets and Flashfood expansion will include five new locations in Rochester and new participating locations in Albion, Avon, Canandaigua, Farmington, Greece, Hamlin, Henrietta, Hilton, Irondequoit, Ontario, Spencerport, Walworth and Waterloo, New York. For all new and existing Tops Friendly Markets locations in partnership with Flashfood and to find a location near you, visit flashfood.com/locations/home.
“It’s exciting when we can expand our presence with leading retail partners like Tops Friendly Markets,” said Josh Domingues, Founder and CEO, Flashfood. “Extending our partnership for a second time demonstrates not only Tops Friendly Markets’ commitment to sustainability, but our ability to make an impact for both shoppers and the planet. Together, we look forward to bringing even more grocery offerings to New York families.” York.”
To learn more about Flashfood, visit flashfood.com. To learn more about Tops’ sustainability commitments, visit topsmarkets.com/sustainability/.
Flashfood is an app-based marketplace that strives to eliminate retail food waste by connecting consumers with discounted food close to its best-by date. The mobile app operates over 1,600 grocery locations across the US and Canada. Shoppers can purchase items from grocers through the Flashfood app and have them delivered to the store at great prices while collectively reducing food waste. To date, Flashfood has diverted over 65 million pounds of food, saved shoppers over $175 million and fed hundreds of thousands of families more affordably. Flashfood is currently working with The GIANT Company, Meijer, Tops Friendly Markets, Loblaw, Martin’s Markets, VG’s, Family Fare, Ren’s Pets, Stop & Shop, Giant Food, Save A Lot and Giant Eagle. Flashfood is a free app available on iOS and Android. For more information, please visit www.flashfood.com.
About Tops Friendly Markets
Based in Williamsville, NY, Tops Markets currently operates 149 grocery stores in New York, Pennsylvania and Vermont, including five that are operated by franchisees. As the largest private, for-profit employer in Western New York, with over 14,000 associates, the company is committed to providing sustainably sourced, high-quality products while helping its communities thrive through support for programs that eradicate hunger and disease, educate young people and reduce environmental waste and energy consumption. For more information, visit www.topsmarkets.com.