Apple sparks outrage with ‘unacceptable’ and ‘cringey’ Black History Month fitness challenge

Apple was criticized on social media in response to the introduction of the Black History Month fitness challenge that gives participants a “Unity Award” for exercising seven days a week.

The challenge gained attention on TikTok after user @prettycritical shared the notification he received on his AppleWatch, calling it “unbelievable” and “unacceptable”.

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“Unity Challenge: Let’s come together to honor black history,” the challenge read, according to TikTok. “Earn this Unity prize by closing your Move ring for seven consecutive days during February.”

“Good morning everyone except Apple, who pushed me this announcement this morning,” TikToker @prettycritical said in her video.

“I just think it’s unbelievable and unacceptable that, especially after the killing of Tire Nichols, the only thing Apple has to say about honoring black people and black history is using our product, maybe using a weight small, I mean. in”, she added in response to the challenge.

Tikok was flooded with dozens of comments from other users criticizing Apple’s move.

“Losing weight to end racism was not an approach I thought I would ever hear,” wrote one user.

“Sit on the couch for 7 days straight to fool them about it,” commented another.

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Other users quickly objected to @prettycritical taking up the challenge.

“The purpose of the Watch is to encourage fitness and they will link it to current events,” one user wrote. “We can read deeper into it, but I don’t think we should.”

“I think you’re getting there miss mama, like as black people we need to stop thinking that everything is against us, that’s not mean,” another user commented. @prettycritical clarified that she didn’t think the move was malicious, but “tone-deaf and annoying.”

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In a press release detailing its plans for Black History Month, Apple explained that its fitness app will share new workouts throughout the month of February.

“Apple commemorates Black History Month with exclusive content and curated launches that celebrate Black culture and community,” the press release said.

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“During the month of February, Apple Watch users can participate in the Unity Challenge and win a limited-edition prize by wearing their Move ring seven days in a row,” according to the company.

Kendall Tietz is a production assistant with Fox News Digital.