Spotify Launches ‘Entirely New’ Home Feed That’s Very TikTok
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Spotify is introducing a new interface comparable to a TikTok or Instagram feed, the company announced at its Stream On event on Wednesday. The change will affect the way Spotify music is recommended to users by showing music videos and other visual aspects instead of the standard album list.
Spotify CEO and founder Daniel Ek told CBS that the updates include a “completely new” home feed, adding that it has been “completely redesigned from the ground up.” He continued, “I think you’re going to see Spotify come alive. You’ll see a lot more interactive content.”
The streaming platform will have the album covers featured at the top of the app’s feed, but an auto-playing podcast or music video may appear directly below them. The user will be able to select the posted video or podcast which will take them to a page that is structured around that section only.
A Spotify press release called the new interface “one of the biggest evolutions” to come to the app since its launch and is “built for deeper discovery and more meaningful connections between artists and fans.”
“As we look to the future, we’re excited to expand that ambition to even more creators across new formats. We’re enabling more creativity, discovery and customization than ever before by providing the best resources, support and interactivity,” Ek said in the release.
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“We are focused on building the best home for them – a place where they can build a career, thrive and grow, and where the world can be inspired by their creativity. And that’s what we’ve been doing for nearly 17 years: building, improving and reimagining this home to better meet the needs of creators and help them chart new paths to success.”
Spotify did not immediately respond to Gizmodo’s request for comment.
The change will roll out to Spotify’s more than 500 million active users starting today, and users can expect to see music, podcast and audiobook previews, as well as updated discovery feeds that allow users to easily click on the song , playlist or artist. The press release says users will also have access to a personalized AI DJ and Smart Shuffle option that creates curated playlists.
These updates also aim to support artists, and a new feature called Spotify for Artists will provide a place where artists can be introduced and exposed to users who like similar genres of music.
“Today, there are more than 10 million creators on Spotify, with over half a billion listeners in 184 countries and markets,” Ek said in the press release. “Think of the massive potential that represents for creators. No matter where you are in your creative journey within music, podcasts or audiobooks.”
He added, “The potential to reach half a billion people. And that reach will become even more powerful with what we’ve introduced today.”