Austin Eastciders Launches Tropical Punch – But for Adults

Austin Eastciders Launches Tropical Punch – But for Adults

AUSTIN, Texas – Just in time for spring, Austin Eastciders, a leading cidery based in Austin, Texas, announced the launch of its latest Imperial Cider flavor, Austin Eastciders Imperial Tropical Punch. The new year-round addition features a combination of fresh tropical fruits, including passion fruit, orange and guava, with a taste that will transport fans to paradise with every sip. This new cider not only tastes bold, but also boasts 8.3% ABV, making it the perfect choice for day parties, a big night out or your next vacation. Imperial Tropical Punch becomes the second, year-round Imperial Cider release from Austin Eastciders, joining their Imperial Gold flagship. Expect to see more innovations within their Imperial Cider series later this year.

“Our new high ABV offering is just for adults of the childhood fruity classic! It’s a throwback to drinking your favorite Hawaiian-style drink and summertime fun with good friends,” says Erika Guin, head cider maker at Austin Eastciders. “We wanted to create a flavor that includes a sense of nostalgia. Austin Eastciders Imperial Tropical Punch Cider will remind you of your happiest, carefree memories with its fresh and bold tropical fruit flavor.”

Pouring a rich ruby ​​red color, the new Imperial Tropical Punch Cider delivers the following tasting notes:

· Appearance: Brilliant ruby ​​red

· Aroma: classic fruity nose with hints of cherry, orange and tropical fruits

· Taste: fresh tropical fruit notes (orange, pineapple and hints of passion fruit and guava), tart and refreshing with a touch of heat from the high ABV

According to Guin, Austin Eastciders Imperial Tropical Punch Ciderpairs well with Hawaiian BBQ, Jerk Chicken, Mango Sticky Rice and Paletas — and is best enjoyed on the river or an afternoon at the pool or fountains.

“At Austin Eastciders, we are committed to creating ciders that are delicious, high quality and unique, and Imperial Tropical Punch Hard Cider is no exception,” comments John Glick, president of Austin Eastciders. “With the growing popularity of our high ABV line, Imperial Cider, we are pleased to offer our fans another delicious flavor offering to enjoy with any entertaining occasion.”

Imperial Tropical Punch will be available in 4-packs of 12oz cans ($9.99) and on draft at its Austin, Texas tasting room, The Collaboratory, around the end of March giving local fans a first taste of new cider. The new flavors will also be available for purchase across Texas at retailers including HEB, Total Wine and more, as well as local bars and restaurants. Fans in most of the US will also be able to purchase Imperial Tropical Punch online.

About Austin Eastsiders

Austin Eastciders was born on the east side of Austin, TX in 2013 with the dedication to make people fall in love with cider again. Influenced by tradition and fueled by ATX creativity, Austin Eastciders makes cider from a blend of bitter cider apples, dessert apples and real fresh fruit, and contains no artificial flavors or sweeteners! Austin Eastciders offers a core collection of ciders year-round, including their original dry, blood orange and pineapple, as well as their new 100 calorie, low sugar range of light ciders and high ABV ciders Full-flavored Imperials that pack a punch. The cidery also produces a limited-release cider rotation ranging from Spiced Peach to summer-ready Passion Fruit Cider. Austin Eastciders is available at retailers such as HEB, Kroger, Target and Whole Foods and at bars and restaurants in 22 states including TX, OK, NM, AZ, NY, NJ, CT, MD, VA, NC, SC, OH, MI , GA and TN.

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