Yuengling and Keep Texas Beautiful Announce Official Partnership

Yuengling rolls out special Texas packaging to promote $1 donation per case of Lager sold, up to $50,000, to keep Texas beautiful

POTTSVILLE, Pa. , Jan. 11, 2023 /PRNewswire/ — Today, The Yuengling Company announced a partnership with Keep Texas Beautiful (KTB)—a Texas nonprofit that inspires and equips Texans to keep our communities clean and beautiful . As part of the partnership, Yuengling is donating $1 to KTB for every case of Yuengling Traditional Lager sold, up to $50,000. The partnership comes as part of the family-owned brewery’s commitment to giving back to Texas — the latest state to brew Yuengling’s iconic 194-year-old beer portfolio.

Yuengling and Keep Texas Beautiful Announce Official Partnership

Now through March 2023, Texans will see special promotional packaging on 12-pack, 12-ounce cans of Yuengling Lager across Texas. Embellished with the Lone Star State symbol, each can will have a unique QR code. When scanned, consumers will learn more about Keep Texas Beautiful, Yuengling Cleanup Day and how to make a donation. Yuengling.com/KeepTexasBeautiful

“As a family-owned and operated company from Pennsylvania, we are proud to manufacture Yuengling in Texas and more than that, to give back to Texas,” said Debbie Yuengling, Manager of Employee Engagement and Culture and 6th generation family member , DG Yuengling & Son. Inc. “As America’s oldest brewery, our commitment to having a beer for every taste for every occasion reflects our love of bringing people together and making a positive impact in our communities. That’s why today, we We are honored to work together with Keep Texas Beautiful and give back to the state and the people who embody the meaning of community.”

Brewed in Fort Worth, Texas, Yuengling arrived stateside with much fanfare in August 2021. Today, Yuengling’s Keep Texas Beautiful campaign marks the brewery’s first Texas-specific initiative to give back to the Texas community. To deepen its relationship with Texas fans and honor its new partnership with Keep Texas Beautiful, Yuengling will host exclusive sampling events at grocery and liquor stores where the limited edition cans will be available for purchase.

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“The Yuengling Company is excited to launch our first Texas-specific campaign. We are proudly founded in Texas and believe in the importance of giving back to the community,” said Pat Pikunas, General Manager, The Yuengling Company.

“We are grateful to receive Yuengling’s generous support in launching this campaign through promotional packaging and cans,” said Suzanne Kho, Executive Director of Keep Texas Beautiful. “These donations will enable us to continue to make Texas the best place to live, work and play.”

For more information about Yuengling, fans are encouraged to follow Yuengling’s Facebook page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com/KeepTexasBeautiful.

About DG Yuengling & Son, Inc.

DG Yuengling & Son, Inc., America’s Oldest Brewery®, has been family owned and operated since 1829. Key beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey’s Chocolate Porter, FLIGHT by Yuengling and Bongo Fizz. Production is supplied by two breweries in Pottsville, PA and one in Tampa, FL. A separate joint venture called The Yuengling Company was recently formed with the Molson Coors Beverage Company to expand production and distribution further west. Yuengling beer is currently available in 23 states and will expand to Kansas, Missouri and Oklahoma in 2023. Get news, updates and access media images at https://www.yuengling.com/news. For more information about Yuengling, fans are encouraged to follow Yuengling on Facebook, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com.

About Keep Texas Beautiful

Keep Texas Beautiful (KTB) is a network of dedicated Texans working together to make our state the best place to live, work and play. KTB equips local partners and affiliates with the tools they need to build vibrant and engaged communities. KTB sponsors and coordinates education, cleanup programs and provides recycling access to rural and underserved communities throughout the state. A 501(c)3 nonprofit, KTB operates nearly 300 affiliates and reaches 17 million Texans annually.

Contact:
Paul Capelli
DG Yuengling & Son, Inc.
[email protected]
(508) 728-1271

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SOURCE DG Yuengling & Son, Inc.